La Prairie - The Cobalt Night

Legendary Swiss beauty brand La Prairie approached Gradient to create a moody multi-sensorial dinner experience to launch their new Skin Caviar Nighttime Oil. Using Light, sound, food, and art we created a journey for the guests to experience the different facets of the product. We worked with MOMA PS1, digital artist Maotik, and Chef Daniela Soto Innes to create an immersive experience.

Creative Team Members:

Creative Direction: Kyra T.

Art Direction: Christian T.

Graphic Design: Nick W.

Lead Experiential Designer: Yuhan W.