Lamborghini - Monterey Car Week

GRADIENT worked with Lamborghini to launch the 2021 Countach at the highly anticipated Monterey Car week. The week kicked off at “The Quail” with one of the most talked about global unveilings, the 2021 Countach, a tribute to one of the most iconic cars from the 70’s and 80’s.

Guests were then welcomed into a custom renovated lounge to showcase he history, elegance, and beauty of the Lamborghini brand. A stunning California villa decorated in the iconic Lamborghini style of modern and classic infusions of Italian elegance. The week long celebration was filled with traditional delicacies, great music, stunning cars, and great friends.

Creative Team Members:

Creative Innovation: Anthony C.

Creative Direction: Kyra T.

Art Direction: Christian T.

Graphic Design: Madison U.

Lead Experiential Designer: Anna P.