Beam Suntory - Basil Hayden’s

Beam Suntory’s Basil Haydens wanted to bring a dynamic virtual experience to their consumers and give them an educational and fun experience wherever they were. GRADIENT produced Beam Suntory’s first ever virtual campaign including brand ambassadors and talented experts who fused Whiskey and various skills together.

We created a micro-site where guests could keep all the information of the live event for their own leisurely use. The event lead to multiple Beam Suntory brands launching their own custom branded events to showcase the unique profiles of each liquor.

Creative Team Members:

Art Direction + Graphic Design: Christian T.

Lead Experiential Designer: Anna P.