A+E Networks 2022 Town Hall

Gradient was asked to bring a playful nostalgic take on Coney Island to A+E's first post-COVID in person town hall. The team wanted the in person employees to have surprise and delight moments throughout the day while participating in traditional company updates & innovations, while also utilizing Gradients Livestream expertise to stream the event and digital activations to those overseas or at home.

The Gradient team tapped into the colors of the Coney Island boardwalk, & iconic beaches, transforming the Coney Island Amphitheater into a carnival experience. During breaks and post presentation, guests were able to participate in a variety of in venue micro experiences; traditional concession carts, team portraits, postcard stations, and multiple digital stations utilizing AR games and filters to add in a digital layer leveraging the A+E values into the IRL experience.