Maybelline - Summer Carnival

Maybelline wanted to have a Carnival Experience to showcase 3 of their key products: Sunkisser Bronzer, Firework Mascara and Lifter Liner. With a goal of amplifying the products in a creative lens, macro scale to boost visibility, target consumer engagement and brand love, and engagement with launch buzz.

We took a raw storefront space and transformed it into a whimsical yet beautiful carnival inspired playground. Each element was meticulously built to evoke playfulness through edutainment and showcased in product based games like the lifter Liner Ring Toss, Sunkisser Skee Ball, and Firework High Striker. The two day event had lines wrapping around the block and a staggering 19,000 samples distributed creating a ton of engagement.