Kiehl’s Krawl NYC

Kiehl’s wanted to get back into experiential in a big way so the team at Gradient dreamed up a NYC crawl focused on the brand DNA and product efficacy. 6 distinct inspiring locations focused on edu-taining the 200+ guests by delving into the rich history of Kiehl’s NYC roots and products. The activation was live over 2.5 days where the guests were interacted with new and classic product lines; a visit to the flagship store for a history lesson, the Bone’s Bodega which focused on sustainability, a wrestling experience focused on their new sexual wellness line, the “Dopamine Disco” to celebrate Kiehl’s global reach and transportation around NYC in a custom brand wrapped double decker tour bus.