Urban Decay - Lip Bond Launch

For the launch of Urban Decays newest Lip Bond Gradient transformed a LA space into an eclectic playground. The vibe was grungy, rebellious, fun, and immersive to celebrate the unveiling of the products new spokesperson, Chloe Cherry. We wanted to give influencers and content creators a edutainment playground we created vignettes that guests could interact with: Bite Me Bodega, Shake to Activate station, Cruelty Free Claw Machine, Get Bonded Gem Station and many more each highlighting a key product touchpoint. We used mixed media, custom retro TV Towers and wheat pasting & graffiti to create a lived in content playground.